Nation branding and celebrity diplomacy in Bahrain

Nation branding: A case study of Singapore

Nation-branding and transnational consumption: Japan-mania and the Korean wave in Taiwan

One recent development of cultural globalization emerges in the convergence of taste in media consumption within geo-cultural regions, such as Latin American telenovelas, South Asian Bollywood films and East Asian trendy dramas. Originating in Japan, the so-called trendy dramas (or idol dramas) have created a craze for Japanese commodities in its neighboring countries (Ko, 2004). Following this...

Measuring Celebrity

Celebrity is not fame, but it too can be measured. A version of this paper, somewhat mangled by the editor, appears in Annals of Improbable Research 12, 1 (Jan/Feb 2006), 14–15. Fame is being known. Celebrity is being known by your first name. Monica Lewinsky became famous when people learned of her presidential activities. She became a celebrity when people called her Monica. Schulman [1, 2, 3...

Celebrity Recommender

This paper presents both a rationale and a pilot study for using celebrities to present computer generated content recommendations. The rationale explores how people's parasocial relationships with celebrities influence decision-making. The pilot study examines if celebrity presentation of recommendations influences subjects' qualitative assessment of a recommender. Statistical tests on a small...

Pinterest Celebrity

The current study analyzed celebrity lifestyle brands’ Pinterest pages in order to determine how they framed their brands to users. Pinterest features a strong female user base, and users employ the site to collect items that they aspire to purchase, or aspire to be like. Results indicate that celebrities use their lifestyle brands to promote their celebrity status, give advice on home décor an...